Fashion today isn’t just worn-it’s felt.
It’s rebellion, identity, and raw self-expression.
What once belonged to stadiums now owns the streets— reimagined by a generation raised on social media, subcultures, and self-awareness.
This project captures the pulse of Mumbai’s bold youth.
Think retro grit fused with sportcore energy, maximalism in motion.
Our casting was intentional-we scouted the city for characters with an edge, people who live their truth through style.
It’s rebellion, identity, and raw self-expression.
What once belonged to stadiums now owns the streets— reimagined by a generation raised on social media, subcultures, and self-awareness.
This project captures the pulse of Mumbai’s bold youth.
Think retro grit fused with sportcore energy, maximalism in motion.
Our casting was intentional-we scouted the city for characters with an edge, people who live their truth through style.
